A surprising lesson from surprising Mom in Texas!

I jumped on a plane and flew to Texas to surprise my mom for Mother’s Day. Pretending to be her waiter, I asked for her drink order. Watch what happens when she looks straight at me, orders coffee and water and still doesn’t recognize me! It’s called “perceptual blindness.” Essentially, if you don’t believe something is possible, you don’t even SEE it when it’s right in front of your eyes! What solutions, what opportunities might you be missing in your business that are actually right in front of you?


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