Why She Made the Sale and the Others Didn’t

post 2I spent one of my last few days in Ecuador at a well-known indigenous market known worldwide for its bright, colorful hand-made and hand-woven goods.

My mission: two hammocks.

I wanted one for my upstairs porch that overlooks the pond/meadow in the back, and the other for my now-grown son who I used to rock to sleep in a hammock.

I arrived on a Monday, and it was clearly much less crowded than the weekends. In fact, it seemed downright sleepy.

The hammocks didn’t vary much from stall to stall, and after looking through them all, I finally chose my two.

Guess who got the sale?

This lovely woman (here with her cute daughter) did.

And do you know WHY she got the sale?

post 3Because she showed up.

The rest of the stalls were empty but for the hammocks and even though I waited at each one, no one came up to help me. Maybe they were at siesta, I don’t know. But this woman showed up. And she made the sale.

So here’s my question for you: are you showing up in YOUR business?

Are you showing up and having sales conversations with potential clients?

Are you sending a regular newsletter, showing up in your community’s inboxes and filled with relevant, valuable info?

Are you going to conferences where your ideal clients gather, and do you follow up after you meet potential prospects? By phone?

Are you creating videos? Talking to potential referral partners? Speaking publicly?

ARE you really showing up?

Don’t get me wrong. I’m not saying you have to be the perfect business owner/marketer, who does ALL the right marketing things ALL the time or you’ll fail. We all have places we could show up more fully.

But I am suggesting that you ask yourself this: “Where am I not showing up for myself, for my business?” Now list 3 or 4 of the biggest areas where you may be hiding or simply absent. And then take 1 action in each area — however small — and start showing up.

You never know who will show up for YOU, money in hand, ready to buy!

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