Wherever your ideal clients congregate—online and offline—is where you want to be. That also goes for people you might collaborate with for mutual business growth. Where they are, you be there, too.

First, know specifically WHO you are looking for, and then look for a function or location that fills that with your ideal people.

If your ideal audience members frequent a gym or spa, could you offer a workshop there? A ghostwriter I know chats up attendees at several strategic business conferences where her ideal clients—and ideal referral partners—are gathered.

One example: while here in Ecuador, I wanted to find out about the lives of people who’ve moved here to Cuenca. I’m not much for bars, so when I discovered a “dinner club” restaurant with communal tables and a social hour before dinner, I jumped on it.

Wednesday night’s dinner was JUST what I wanted! A variety of folks telling their stories of how and why they landed in Cuenca, sharing their insights of the culture here, offering insider tips on where to go and what to do. Fascinating stories!

Think outside the box. Where are your people, and how can you get in front of them?